Brand Guidelines
Our visual language is designed to make learning feel playful, warm, and encouraging. Here is how we communicate our identity.
Our DNA
We are not a textbook. We are a friendly companion.
Playful
Learning shouldn't be boring. We use color, rounded shapes, and humor to keep things light.
Encouraging
We celebrate progress, no matter how small. We don't guilt-trip; we cheer you on.
Effective
Behind the fun is serious science. We are playful in method, but serious about results.
Color Palette
Our colors are warm, organic, and easy on the eyes.
Brand Orange
#FF8C42Primary actions, Highlights
Brand Cream
#FFF8F0Backgrounds, Warmth
Brand Brown
#8B6F47Text, Headings (No black)
Border Grey
rgba(0, 0, 0, 0.08)Subtle borders, Dividers
Typography
We use Fredoka for everything. It's rounded, legible, and friendly.
Font-weight: 700 (Bold)Speak Naturally.
Font-weight: 700 (Bold)Stop memorizing boring conjugation tables. Learn to use verbs in context, the way real people actually speak.
Font-weight: 400 (Regular) / Size: 1.125remUI Elements
Soft shapes and "squircular" corners make our interface feel touchable.
Buttons
Full rounded corners (Pill shape)
Cards
Card Title
Cards use large border radiuses and soft shadows to lift off the page.
Radius: 2.5rem / Shadow: Soft Brown
Logo & Assets
Contact us to download official assets for press and partnerships.
Logo Icon
PNG
Lexi Mascot
Lottie Animation (JSON)
Wordmark
PNG